Online travel space is buzzing right now, and Action Data Systems llc is the fastest growing company in this hot sector. We develop mobile-based audio tours for museums, hop-on-hop-off's, cruise excursions, scenic drives, motorcycle rentals and city walking tours. Made for travelers who prefer to set their own pace but enjoy a fun, informative and educational guided experience.

Our revolutionary software platform Action Tour Guide TM - makes it easy for museums, cultural institutions, and public attractions to publish best-in-class technology enabled audio-visual tour guide apps, manage their artwork, access visitor analytics, and generate new revenue opportunities.

Our Past: We've been in the industry for 30+ years and have successfully launched and developed four profitable and super successful software businesses. We have had 4 successful mergers with large companies like Pidilite Industries, Ceridian Corporation, Asure Software, and Schneider Electric.


Snehal Shah - Co-founder and CEO

Snehal is a successful serial entrepreneur and brings ​30​ years of experience in Industrial Automation, Business Intelligence (BI), Internet of Things (IOT) and HR/Payroll space.

During the past ​three​​ decades, he was involved in the successful launch of four companies​, each was subsequently acquired​. Their products, technologies, and services are still in use today.

Most recently, Snehal was the founder and CEO of Sarla Analytics LLC, a mobile​/cloud S​aaS solution ​for ​real time data and analytics. The product was called SmartGlance and was acquired by ​Schneider Electric in 2013.

Ushma Shah - Co-founder and Business Development

Ushma graduated from the University of Pennsylvania with a dual major in Economics and International Relations. Before joining the team, she was in a leadership development program at BASF, a Fortune Global 100 company.

During her time at BASF, she worked in locations across the US and Germany in four divisions: Agricultural Products, Paper & Kaolin Chemicals, Oil & Gas, and Site Infrastructure & Development.

Ushma had the idea for a tour guide app platform during her travels for work and with family.

Manoj Ganguli - Co-founder and India Head

Manoj holds an MBA (Operations) and brings 18+ years of software & BPO experience primarily working in the Software as a Service business space.

Manoj brings a variety of expertise including business development, client relations, implementation, support, project management and overall business administration.

Most recently he was involved in developing and marketing of SmartGlance, a mobile and cloud SaaS solution that brought real time business data and analytics on smart devices. SmartGlance was acquired by Schneider Electric in 2013.


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